MLB All Star Game Review

A week later, I'm looking back on the 2008 MLB All Star Game and am happy the whole thing is over. I am very pleased the game turned out so well, because everything else felt like a rip off. The "Fan Fest" had very little content that wasn't an ad, even though it cost $30 to get in. The tickets were priced exorbitantly, but the parade was pretty excellent.

More than any other time since I've been a baseball fan, MLB is marketing very aggressively and I think I've had enough. And I'm a fan of marketing! I like logos, street teams, contests, events, promo items AND the game of baseball, so to have been pushed to far is really saying something.

I currently go to games, watch them on cable tv, have an online subscription for MLB.TV I am usually asked to upgrade, play fantasy baseball w/my friends and horde memorabilia. I have stopped buying the swag, but that's another post!

The thing that got me was the "MLB Insider's Club," an official fan club licensed by MLB that focuses on a publication they will create from fan's written contributions. Of course they will get a credit towards MLB merch if their material is used. This magazine sinfully emulates many of the features we love about Baseball Digest, such as letters (MLB just stole the title -- "The Fans Speak Out" outright), history, "The Game I'll Never Forget," "Quick Quiz" and its general perspective on the game. "Warm Up Tosses" is something I look forward to reading.

Baseball Digest is down to 8 issues per year and I believe MLB should buy it and make it the official (old) fan's journal. The history of the game is its focal point, so everyone who goes to the Hall of Fame should get a subscription included in their admission price. I don't know why Baseball Digest is unable to market effectively (it may have just been a way to sell souvenirs all these years -- look at their ads). Are Golf Digest and their other publications suffering too?

MLB Insider Club is "ONLY $2 a month!" That's $24 per year in my book, more than enough to treat yourself to a Baseball Digest subscription and still have enough for a soda.