Wednesday, October 8, 2008

Philadelphia Phantoms and Linda Creed Night

The big game in Philly tonight is not the Dodgers against the Phillies. It will be just across the street as The Philadelphia Phantoms minor league hockey team opens their season, the last to be played in the legendary Spectrum.

While there is NO mention of it on the Phantoms page and no one responded to an inquiry to their Facebook page, The Linda Creed Breast Cancer Foundation has arranged so that any tickets sold through their site would result in a $5 donation to the charity. Click here for more info.

Linda Creed was a great artist who died VERY young at 37 after a ten year battle w/breast cancer. Some of her compositions include: "You Are Everything," "Betcha By Golly Wow," "I'm Stone in Love with You," "People Make the World Go Round," "Break Up to Make Up" and "The Greatest Love of All." Linda Creed is in the Songwriting Hall of Fame.

As mentioned earlier on this site with stories about the Def Leppard and Ray Castoldi events and the recent Bobby Orr commercial, I'm keeping an eye on the marketing/promo/entertainment activities that connect sports, music and various demographics for fun and profit.

I stopped by the NHL Store where they held an opening week Fan Fest on the corner of 46th St. and 6th Avenue in Manhattan today. The Zambonis played in nice new sweaters and toques, Dave Schultz appeared, a beautiful new Honda was being given away, and it seemed like just a few hundred people over the course of the afternoon participated. THOUSANDS must have walked by, totally uninterested. They must improve their creative and execution, it was a bit embarrassing. Of course, there is a skating rink just a few blocks away that they ignore.

Incidentally, the Flyers have really disappointed me by jumping on the Sarah Palin bandwagon by allowing her to drop the puck for their home opener tomorrow against the Rangers. Not because it's bad marketing but because they are in a swing state and I'm rooting for Obama.

1 comment:

Anonymous said...

If it makes you feel any better I understand she got booed at the game.
You would probably not remember me, but some years ago (holy cow, was it 22 years ago?) you arranged for me to go to an Alison Moyet press conference. I still consider that one of the highlights of my 4 years at Stony Brook. So, a very belated "thank you" to you.